About

Creating Better Experiences for Users to Solve Real-World Problems

I’m Allesandra Raithel, a UI/UX Designer based in Peoria, Illinois.

I help businesses and organizations develop digital solutions for users' needs and business goals. I believe that a design should deliver results for the user. I focus on what the end goal is before I start designing:

Creating easy to use platforms from start to finish so that users don’t have to struggle to use these products. Working personally with businesses or organizations to make sure they are included and that the end result is perfect for them. Making sure the design is efficient on all devices and users won’t run into trouble accessing platforms on mobile or desktop devices.

My creativity and love for art since a young age sparked my interest in design and technology.

When I began looking into programs for design, I started with graphic design. Graphic design is a great field to explore, but it wasn’t quite what I was looking for. User experience design makes things work efficiently for users, while at the same time still making it look aesthetically pleasing.

What I do

Here are a few core areas I focus on when designing and building user-friendly products:

UI/UX Design

Web Design & Development

User Research & Testing

Brand & Visual Design

I also specialize in technologies such as Figma, WordPress, Adobe Products, and Salesforce.

While working with companies and non-profit organizations like Caterpillar and the Peoria Humane Society, they have given me and my team feedback such as: “The final design looks amazing and helps our customers find what they are looking for without them struggling to look through the website.” and “This design will help our users understand our goal and help us better connect with the community to fundraise for our events.”